THE VALUE OF ADVERTISING PHOTOGRAPHY
What emotional response do you want your campaign to evoke? Not all marketers understand the importance of this concept. The right photo can make an audience feel the emotions of excitement, trust, romance, freedom or fear. An Advertising photographer knows how to craft images to stir up the right emotions to achieve marketing goals. They help develop the brand’s reputation and cultivate relationships with consumers.Click me! OR SWIPE FOR MORE
Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising.Click me! OR SWIPE FOR MORE
PRODUCT WITH WHITE A BACKGROUND
A packshot is a still or moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.Click me!